For my Advertising Campaigns class in Fall of 2019, our class worked on a single brand as one big agency.

The brand we selected was Nuuly, a clothing rental subscription from Urban Outfitters that offers a total of six items of your choice per month for $88 a month. Their options range between middle to high-range products prices, and while most of their options are not widely affordable, the appeal comes from the opportunity to wear these looks without having to commit to a full purchase.

Below are a few examples of Nuuly’s offerings and aesthetics.

Since Nuuly is a new brand, we decided to create the Nu Year, Nu _, Nuuly Campaign.

The middle “Nu” changes based on the subject of the ad or post. The main three variations represent various ‘resolutions’.

Nu Leaf - Nuuly’s environmental commitment

Nu Love - Valentine’s themed. This campaign runs in the first quarter of 2020

Nu Faves - Finding new styles

This intro campaign would maintain Nuuly’s stylish yet casual tone as well as their use of pastel, irregular block shapes and soft looks.

I worked as part of the creative team to make deliverables for the campaign. My work is shown below.